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The Daily Insight

Cole Bennett’s Net Worth, How Much Money Does The American Videographer Have?

Author

Samuel Coleman

Published Feb 19, 2026

Cole Bennett is a director of music videos, a videographer, and a business executive from the United States. While he was still in high school, Lyrical Lemonade, his multimedia firm, began as an online blog in 2013.

Future rappers are regularly supported and helped by Bennett’s Lyrical Lemonade. Lil Pump is one example of this, whose involvement in Lyrical Lemonade helped increase his popularity.

Other examples include Jack Harlow, Juice Wrld, Ski Mask the Slump God, Lil Tecca, NLE Choppa, Lil Mosey, and Pump’s buddy and regular collaborator Smokepurpp. One of Pitchfork’s favorite music videos from the 2010s is Bennett’s 2017 “Catch Me Outside” video, which got made by Ski Mask the Slump God.

The creator of Lyrical Lemonade just released new videos for Lil Yachty and blink-182, the latter of which saw Tom DeLonge make a comeback.

He thought back on his directorial filmography while listening to the new Hot Ones, particularly the conflicting bucket list opportunities that presented themselves on the set of the 2020 music video for Eminem’s “Godzilla” single, which also featured the late Juice WRLD.

Quick Facts About Cole Bennett

NameCole Bennett
Age26 years old
BirthDateMay 14, 1996
BirthplacePlano, Illinois, U.S.
OccupationBusiness executive,music video director and filmmaker
UniversityDePaul University
GirlfriendSommer Ray

Cole Bennett’s Net Worth In 2022

Cole Bennett is an American executive who has a net worth of $39 million as of 2022.

He makes over $500,000 a year, yet his income is increasing due to his fame on social media platforms like YouTube and Instagram.

He makes most of his money on his YouTube channel Lyrical Lemonade. He receives a monthly cheque for tens of thousands of dollars because of the millions of views on his videos. The director makes several hundred thousand dollars a year as a music video producer and director.

Since gaining incredible notoriety, Cole has stopped producing videos for Chicago’s underground rappers and is touring the country to collaborate with more well-known rappers. Over 750 million people have seen Cole Bennett’s most well-known video, Juice WRLD – Lucid Dreams, directed by Cole Bennett.

The videographer also produces videos and posts behind-the-scenes material on a second YouTube account.

The videographer has made a name for himself as one of the industry’s most creative producers. The videographer had a staggering monthly salary of $500,000 from several sources. Cole Bennett reportedly costs thousands of dollars to make a music video. His music videos are well-liked on the Internet; thus, he demands a lot of money.

He saves millions of dollars on marketing by selling his goods directly to his followers. On more than $15 million in sales during the previous year, the director achieved a profit of up to $6 million. He drives high-end and luxurious automobiles, given his wealth. For $220,000, the director most recently bought a Jaguar F-TYPE.

He also owns a $130,000 Range Rover Velar. Here are a few of Cole Bennett’s further automobiles, Jaguar XE, Audi A6, Land Rover Discovery, and Volvo XC40

Moreover, Illinois’s Plano neighborhood has Cole Bennett’s 6,400-square-foot home. He spent $8 million on the property. Cole Bennett’s house has a huge pool, one enormous pool, four bedrooms, and six baths.

Cole Bennett Family Background

Cole Bennett was born to his father and mother on May 14, 1996, in Plano, Illinois. After a few years, his mother and father moved to Chicago, Illinois.

The videographer has two sisters in his family. Cole usually traveled to nearby Chicago because Plano is not a particularly fascinating city.

He got reared in Chicago with his sisters for most of his boyhood. Bennett’s family and parents’ identity are under cover from the media. Additionally, his mother handed him her video camera, and he began making videos with it.

After finishing his high school education, he enrolled at DePaul University. Cole finished his assignments in Digital Nema and then left the ghost year. The videographer and his buddies would attend performances by underground rappers like Chance the Rapper and make a pitch to them about having him shoot their videos.

The director left DePaul University to concentrate on his career in hip-hop music and filmmaking, something he had always wanted to accomplish.

Austin Vesely, a filmmaker who collaborates with Chance the Rapper, served as Cole’s inspiration. Bennett’s main priorities include generating income for his YouTube channel and producing music videos.

He loved rap early on and enjoyed listening to rappers in primary school, much like many other kids his age. His primary hobbies were listening to music and seeing performances. While watching these performances, his sharp eye for music videos gave him the idea to start writing blogs.

Through Lyrical Lemonade, he could express all his ideas, display his excitement, and contribute to its expansion. He pursued his love more seriously and came close to majoring in digital cinema, opening up additional job opportunities.

He persisted in making videos and recording music performances till he established himself in the music business and into the spotlight.

Who Is Cole Bennett’s Girlfriend Sommer Ray?

Cole Bennett has publicly announced that he is dating model and influencer Sommer Ray.

The director shared a snapshot of himself and Sommer from a photo booth in one of his most recent Instagram stories. The two appear close in the pictures, and the last shot shows them kissing. Although the images got removed, since they had been up for more than 24 hours in the Instagram story, it isn’t the only indication that these two are dating.

Sommer attempted to confirm the relationship by uploading what appeared to be a reciprocal photo of him holding two obscenely large corn dogs at what seemed to be a theme park on her Instagram story.

These Instagram photos appear to be Cole and Sommer’s way of making it known that they had decided it was time to go public with their relationship. Before these Instagram pictures, there were no indications that Sommer and Cole were dating, which may have been for a good reason.

Due to Sommer’s somewhat notoriously rocky history of failed relationships, Sommer wanted to be sure Cole was a suitable match before making their relationship public. Nearly all fans supported Sommer and Cole’s news, dubbing Cole the “goat” and guessing how long they’ve been together.

Cole and Sommer haven’t formally acknowledged their relationship, but they have been spending a lot of time together.

The couple could soon take on far more prominent positions on one another’s social media accounts now that they’re out in the open. Cole only has a little under 3 million followers on Instagram right now, compared to Sommer’s estimated 26 million, but both are well-liked users.

If Cole and Sommer decide they want it, Sommer may appear in any of Cole’s future music videos. Fans may expect considerably more public engagement between the two if they are indeed dating.

Sommer dated Machine Gun Kelly briefly before Cole and Sommer became close, but the rapper eventually dumped her and appears to have found happiness with Megan Fox. Additionally, Sommer has a sporadic connection with Tyler Holder, a popular TikTok user. Both of those relationships failed, and Sommer suspected both men had cheated on her earlier.

However, Ray is prepared to fall in love once more now that she’s seeing Cole.

Cole Bennett Career

Cole Bennett is a businessman and American director of videos. He is the creator of the business “Lyrical Lemonade,” which organizes events and promotes music.

He became passionate about music at an early age, and this devotion finally brought him popularity. When Cole was a high school student and became interested in rap, he started writing about his trips to Chicago and his performances there.

He meticulously documented his views on the rap industry on his blog, Lyrical Lemonade, to which he gave the name. Because of his good fortune, he started working with well-known artists like Soulja Boy, Lil Pump, Warhol, Wiz Khalifa, and Comethazine, to mention a few.

With this knowledge, he established Lyrical Lemonade, a music media firm specializing in the rap industry.

The media juggernaut is among the most prosperous websites, and several newspapers have featured Cole’s success story. He frequently receives credit for exposing fresh talent to the internet entertainment industry.

Vic Mensa and Taylor Bennett’s music videos were among his first productions. He produced a wide range of films, including interviews, ciphers, documentaries, live performance recaps, and music videos.

When the corporate leader dropped out of high school to pursue a career in hip-hop music and filmmaking, he instantly became wealthy. His debut YouTube music video, “Call of the Wild” by Bnova, has slightly had more than 104,000 views and brought him over $1,500 in earnings.

Cole directed the music video for the song of the rapper Juice Wrld of Chicago released “Lucid Dreams” in May 2018, reaching number two on the Billboard Hot 100.

The video directed by Bennett has amassed over 840 million views on YouTube, making it Cole’s most well-liked upload. Since then, he has collaborated with well-known hip-hop artists, including J. Cole, Wiz Khalifa, Kanye West, and Eminem.

He directed the famous song “Godzilla” by Eminem’s music video in March 2020. Dr. Dre and Mike Tyson have also made cameo appearances in the video “Godzilla” by Cole.

The videographer also directed the music video for the rapper Eminem’s track “Gnat” in December 2020. This music video was Cole’s second collaboration with the rapper Eminem.

Jordan Brand and Lyrical Lemonade worked together in February 2020. The collection includes an Aerospace 720 sneaker, a hooded sweatshirt, and a long-sleeved t-shirt.

April 2020 saw the collaboration of Lyrical Lemonade with the streetwear brand FTP. The line included a hooded sweatshirt, a t-shirt, and co-branded lemonade cans.

The director hosts Summer Smash, a music festival, each year. It is being presented by the independent Chicago-based event production label SPKRBX.

Some FAQs

What is Cole Bennets net worth?

Cole Bennett Net Worth is $39 Million (Forbes 2022) YouTube Lyrical Lemonade

Does Cole Bennett have a degree?

He dropped out of DePaul University to focus on his career in videography and hip hop music, something he wanted to do since childhood.

How old is Cole Bennett?

As of 2022, Cole Bennett is currently 26 years old.

Is Cole Bennett in a relationship?

Cole Bennett and Sommer Ray Have Made Their Relationship Instagram Official.

What did Cole Bennett major in?

Following high school graduation, Cole went to DePaul University in Chicago to study Digital Cinema.