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The Daily Insight

“Just not appropriate on live TV”: Rihanna’s “scratch and sniff” Superbowl video leaves internet baffled

Author

Emily Cortez

Published Feb 02, 2026

Pop genius business visionary Rihanna graced the current year’s Super Bowl halftime show stage on Saturday, February 12, giving a jolting execution. Notwithstanding, a piece of the web has been left puzzled by a particular signal the 34-year-old vocalist made during her very nearly 13-brief demonstration.

However RiRi figured out how to take the premiere night of Super Bowl 2023 with her extraordinary presentation, there was a passing second when the Where Have You Been vocalist contacted her c*otch district in a to some degree erotic signal and afterward apparently sniffed her fingers.

Rihanna’s Super Bowl execution was her most memorable live gig in over five years. The vocalist, clad in a red hot red outfit, plummeted on the stage from a higher place, roosted on a wide board. She was flanked by a group of artists generally dressed in white. The vocalist offered the audience a mixture of her hits, including Jewels, Umbrella, We Tracked down Affection, Work, and Inconsiderate Kid.

What amazed fans and different watchers the most was the 34-year-old’s noticeable child knock. For the unversed, Riri utilized the Super Bowl stage to report her second pregnancy to the world. The vocalist has proactively been honored with a child with her accomplice, American rapper A$AP Rough, in May 2022.

Watchers who were watching the presentation at home on their TVs got a peculiar mid-execution detail while RiRi was belting out her hit tune, Impolite Kid. In an unexpected move, the vocalist got her groin while rotating, before quickly lifting her hand to her face and claiming to sniff her fingers. She then shifted focus over to her side, winked, and sneered.

A gathering, who were excessively dazed, continued to find out if Rihanna really sniffed her fingers. One more gathering of netizens were, be that as it may, incensed at the motion. A few named the go about as heartless, as they whined that there were kids who were likewise watching the show. Look at a couple of these responses beneath:

Aside from Rihanna’s “scratch and sniff” banter, her general presentation and stage presence after quite a while was broadly acclaimed as many individuals were intrigued with the significant set.

Client @TheRochaSays profoundly lauded the vocalist’s exhibition as a component of the Super Bowl halftime show, expressing that everybody engaged with the heading, moving, movement, organizing, and development merited a ton of recognition for the show. They added that the 34-year-old vocalist was staggering too.
In a meeting, Rihanna talked about going with her choice to perform on the Super Bowl halftime stage, expressing:

“I was like, ‘You sure? I’m three months post pregnancy. Would it be advisable for me to pursue significant choices like this at the present time? I could lament this. At the point when you become a mother, there’s something that simply happens where you feel like you could take on the world — you can do anything.”

She added that since the Super Bowl is quite possibly of the biggest stage on the planet, performing on its stage was alarming, notwithstanding, there was a thrilling thing about the test too, adding that the now-memorable execution was significant for her child to observe.