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The Daily Insight

Kanye West End Yeezy Deal With Gap To Focus On His Own Retail Store

Author

Lily Fisher

Published Feb 05, 2026

Kanye West’s billion-dollar brand Yeezy is ending its arrangement with Hole inc simply a year after they previously endorsed in 2020 for the brand to convey his Yeezy merchandise that incorporates premium-evaluated hoodies, shoes, and other dress things. The move comes under seven days after Kanye West compromised lawful activity against Hole and Adidas over supposed authoritative infringement. The rapper had said on Instagram that the two organizations neglected to meet their authoritative commitments, which were to assist with growing his Yeezy image.

In a letter to Hole, which has been imparted to the press, Kanye West let the organization know that he was finishing their Yeezy coordinated effort since Hole neglected to meet specific commitments set out in the understanding. The letter says that the arrangement was for the organization to disperse items to store areas and make committed YZY Hole stores before the finish of the last part of 2021, which it has neglected to do continuously.

Kanye’s attorney, Nicholas Gravante, says the rapper had carried his interests to Hole, however nothing has been finished since. “Yeezy informed Hole of its interests in August and gave the organization a legally assigned 30 days to fix its breaks,” Gravante said. The lawyer added that the break by Hole has affected the Yeezy brand adversely as estimated pay is influenced. “Ye will currently expeditiously push ahead to compensate for some recent setbacks by opening Yeezy retail locations,” the legal advisor shared with CNBC.

The Yeezy-Hole agreement would have run until 2026, and in light of the arrangement, Kanye would get sovereignties and value in view of the deals. Under the arrangement, he was to get 8.5 million offers once characterized deals targets were accomplished.

Meanwhile, it appears to be that Hole may be impacted by low deals because of the condition of the economy. The Yeezy-Hole collab was assessed to get $1 billion in deals in the principal year of the arrangement however the store has seen decreased deals as expansion ascends in the U.S in past months. Hole has not officially tended to any of Kanye’s tirades on Instagram or in his letter.

Last week, Kanye shared that he was prepared to construct his physical stores to extend his image. “I made the organizations cash. The organizations made me cash. We made thoughts that will change attire until the end of time. Like the round coat, the froth sprinter, the slides that have changed the shoe business. Presently it’s the ideal opportunity for Ye to make the new business. No more organizations in the middle among me and the audience,” he had said in a meeting with Bloomberg Business.

Kanye West End Yeezy Deal With Gap To Focus On His Own Retail Store

— News Journalist (@NewsJournalist3) September 15, 2022


Meanwhile, it hazy move Kanye is making from Adidas, whom he blamed for taking his plans and efficiently manufacturing gears in China. Meanwhile, Kanye West was spotted at New York Style Week, where his Yeezy runway was shown to his fans and supporters. He seemed cheerful as he grinned in press photographs and in the organization of supermodel Winnie Harlow.