Who was Ira ‘Bob’ Born? Father of Peeps marshmallow candy dies aged 98
Olivia House
Published Jan 02, 2026
The previous leader of Just Born Quality Sugary treats, Ira ‘Bounce’ Born, as of late died at 98 years old. Ira was otherwise called the “Father of Peeps.”
Dance club Bettystar Wood honored Ira on Facebook by sharing an image of him and composing that he was harmed in a fall and never recuperated. The post proceeded,
“Everybody knows Peeps, and this evening, honor the memory of the one who brought grins, and chuckling to so many with his production of the consistently merry marshmallow Peeps. He was the man answerable for motorizing the interaction to make the dearest candy chicks.”
The post finished by expressing that Ira’s family has mentioned that everybody send their gifts to the American Technion Society, Israel Guide Canine Center, or any proficiency program.
Born on September 29, 1924, Ira ‘Weave’ Born’s dad, Sam, was the top of a dessert shop called Recently Born. Ira sought after his graduation in designing material science from Lehigh College and enlisted in the Naval force. He was at first a radar expert in the Naval force and was subsequently elevated to lieutenant.
Bounce then, at that point, enlisted at the College of Arizona and applied to clinical school. He likewise assisted his dad with his ice cream parlor. As per his child Ross, he fostered an interest in the treats business and logical hardware.
Following the procurement of Rodda Candy Organization in 1953, Just Born became well known for jam beans and marshmallow candies. Be that as it may, Bounce chose to fabricate a machine to make the candies quicker than expected. The organization was soon ready to make treats in no time flat rather than 26 hours.
Weave then proposed the possibility of another sweets called Hot Tamales. Ross expressed that Sway was constantly keen on acquainting a novel, new thing with the market. Sway stayed with the organization for a considerable length of time. Following his retirement, he joined a proficiency program for an underserved local area as an executive and was joined by a few others in the drive.
Ira ‘Sway’ Born was effectively working a couple of months before his death. Ross expressed that he had a fall following which he was gravely impacted and gave no indications of progress. Ross referenced that his dad’s advanced age was the reason he was unable to recuperate unexpectedly early.
Just Born shaped a marshmallow sweet called Peeps in 1953. Movie producer and entertainer Adam Rifkin bought the film and television freedoms to the candies in 2014, meaning to make an establishment.
Sway’s survivors incorporate his youngsters Sara and Ross and their significant others, Weave and Wendy, close by five grandkids and 12 incredible grandkids.