Why Beyonce and Adidas are cutting ties: Is Ivy Park’s fall in 2022 behind the break up?
Olivia House
Published Jan 26, 2026
Beyonce and Adidas, apparently have commonly consented to head out in different directions
The two gatherings got into an organization in 2018 when she sent off Ivy Park
The explanations for the choice by Beyoncé and Adidas to end their inventive organization stay muddled
Beyonce and Adidas have commonly consented to head out in different directions, the Hollywood Columnist announced refering to insiders. This is after the Grammy-winning vocalist’s clothing line Ivy Park fell way beneath its 2022 deals projections of $250 million, according to The Money Road Diary.
Adidas and Beyonce got into an organization in 2018 when she sent off Ivy Park. She additionally grew new footwear and clothing for the brand. Be that as it may, there were imaginative contrasts between Ivy Park and Adidas.
While the justification behind the separation stays muddled, reports have proposed that Beyonce is ‘energetically hoping to recover her image. She is hoping to diagram her own way going ahead.
Notwithstanding the progress of the coordinated effort, tales have been circling about a possible split for quite a while. The fall in deals of Ivy Park in 2022 has been proposed as a justification for the separation, however this has not been affirmed by one or the other party.
Beyoncé and Adidas have parted ways.
— Pop Base (@PopBase) March 23, 2023
In 2016, Beyoncé sent off Ivy Park as a joint endeavor with Sir Philip Green of Topshop. The association finished in 2018, with Beyoncé acquiring full responsibility for brand.
In spite of the split, Beyoncé stays occupied with her Renaissance World Visit set to send off in May. The visit will wind its direction through Europe prior to getting back to North America. Last month, Beyoncé impacted the world forever by turning into the most-granted craftsman in Grammys history subsequent to winning her 32nd honor.
Taking everything into account, the explanations for the choice by Beyoncé and Adidas to end their innovative association stay muddled. While the fall in deals of Ivy Park in 2022 has been recommended as an expected element, sources have likewise demonstrated that major imaginative contrasts might play had an impact.
No matter what the explanation, Beyoncé stays an occupied and fruitful craftsman, with her Renaissance World Visit set to send off in only a couple of months.